Now developing AI-powered products

AI-native software for the next generation.

Masico Ltd is a London-based software company. We already ship consumer apps to real users, and we are now building products on large language models that help young people learn, connect and stay safe online.

About

A small team that takes products from idea to real users.

We build end to end: product design, mobile engineering, cloud infrastructure, trust & safety and customer support. Having launched our first app on the App Store and Google Play, we are applying that experience to a new generation of AI-powered software.

Company
Masico Ltd
Based in
London, UK
Focus
AI & consumer software
Platforms
iOS · Android · Web
AI · In development

AI that understands people, not just prompts.

Our next products put large language models at their core. We are designing them around the needs of students and young adults, a group we already know well from running a live product for them.

Assistants for student life

Conversational AI that helps students study, plan and find their way around university life.

AI for trust & safety

Language models that help spot harassment, scams and fake accounts early, with humans in the loop.

Personalised experiences

Understanding interests and context in plain language to make recommendations genuinely useful.

Shipped

Proven in production

Our first product shows we can design, launch and operate a consumer app end to end, including verification, moderation and data protection.

UniMatch logo

UniMatch

Live · App Store & Google Play

A social app built only for university students. Every member verifies with their university email, so campus communities stay real and free of outsiders.

  • Verified students only. University email verification on every account.
  • Campus communities. Meet and chat with students at your university or across campuses.
  • Safety tools. Automated photo moderation, reporting, blocking and self-serve account deletion.
Approach

How we build.

AI and social products only work when people trust them. These principles guide every decision we make.

Safety by design

Verification, content moderation and reporting are part of the core product, not an afterthought.

Privacy first

We collect only what the product needs and never sell personal data. We follow UK GDPR and local data-protection laws in every market we serve.

Responsible AI

We design AI features with human oversight, clear disclosure to users and strict limits on the data they can see.

Technology

A modern, cloud-native stack

Our products run on a single cross-platform codebase backed by serverless infrastructure, so a small team can move quickly while keeping reliability and security high. Our AI products are being built on frontier large language model APIs.

Large language model APIsReact Native & ExpoTypeScriptFirebaseGoogle Cloud FunctionsCloud FirestoreCloud Vision moderationSentry monitoring

Let's talk.

For partnerships, press, investment or general enquiries, email us and we'll get back to you within two business days.

contact@masicoltd.com